Added On: Monday, December 01, 2008

I am the Walrus

Those interested in Personal Branding should read 'I am the Walrus' from Change this. It uses The Beatles to explain branding in a way that has never been done before. Here is an excerpt:

Ringo: “Brian [Epstein, the manager] was great. He was a lot of fun and he really knew his records…. He tried to educate us… persuaded us to wear ties and dress up a bit more, and it’s true that he said ‘Don’t drink on stage, and try not to smoke through the set.’ He really was instrumental in bending our attitude this much, so that the public would bend theirs that much to accept us.”


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